We know that it is a good idea to keep our business name in front of clients by sending appointment reminders, holiday cards and birthday cards.  However, as your practice grows, it can become a huge job that takes a lot of postage to send out birthday cards in the mail to all your clients.  Sending those birthday cards by email is an efficient way to take advantage of modern technology to keep in touch with your clients.

Most people read their email more frequently than they look at their postal mail.  Physical mail often gets stacked on tables at home for days until someone has a chance to open and process it.  Many people are disgusted with all the paper waste created by so much paper going through the mail system.  If you know your client has an email address and uses it, it is highly likely that client will actually prefer to receive their birthday card electronically.  With all the spam and business email that fills in boxes today, it will be a delightful surprise for your client to receive a cheerful birthday card in their in box.

Your business benefits in several ways by sending email birthday cards.  First of all, client information is easily transferred from your database to the cards, which makes them quick and simple to send as opposed to handwriting cards.  You also save the expense of purchasing physical cards and paying for the postage to send them.

Email birthday cards are the wave of the future.  Show how modern and up-to-date your dental practice is by staying in touch with your clients via email.