Remember that old song “The Best Things in Life Are Free”? No? How about “Let a Smile Be Your Umbrella On A Rainy Day?

Even if these song are ancient history for you, they point out that wonderful things can be free and that smiles are important. Smiles, then, are one of the best freebies we can receive!

The reverse is also true—the cost of not smiling can be high, indeed. A smile deficit in your dental practice can cost you a bundle.

Smiles make people feel welcome and accepted. They are such an important factor in customer service that telemarketers—those people who always seem to call just as you’re sitting down to dinner—are trained to smile as they speak to people at the other end of the phone line!

When office staff members are engrossed in performing tasks, they can forget to smile, and that forgetting can have an unfavorable impact on your bottom line! So explain to your dental staff members the importance of making patients feel welcome and appreciated by welcoming them into your office with a smile, and let those smiles be the umbrella that shields your practice from a financially rainy day.