Have you discussed the importance of proper sales techniques with your dental staff?  Are the member of your dental staff skilled marketers?  If not, they should be.  To properly service your patients, your staff needs to be able to communicate effectively about the dental procedures offered in your office.

Dental services are sometimes put on the back burner by patients because of money or time.  Your staff should discuss that if dental maintenance is put off, the condition is bound to get worse.  Dental staff members need to be aware of discussing the additional oral hygiene problems and expenses that can occur if patients put off necessary dental treatments.  Your staff should be aware of the insurance policies you accept and how to offer dental financing plans to patients so they can start dental work immediately.  If you staff presents the information a patient needs and wants in a caring manner, the patient better able to understand the importance of handling dental issues as soon as possible.

Your dental staff should also discuss the various cosmetic dental treatments that are available with patients along with the benefits of having a great smile.

Make sure your dental staff is fully trained to explain and market the dental services you offer.