To make certain that your office is providing the high level of service your patients desire, make sure that every staff member who ever answers the telephone in your dental office understands every procedure you perform and can answer patients’ questions about those procedures.

Thanks largely to the influence of the Internet, people expect information to be delivered quickly and completely today. Type a subject into a search engine’s search box and exactly one mouse click later thousands of Web pages about that topic are delivered for your perusal.

Great phone service is a must in today’s highly competitive world. No one should expect your office personnel to behave like a search engine. But your patients want to feel that the expertise in your practice doesn’t begin and end with you, either. So the more informed your staff members are, the better the job they will do of answering patients’ questions about procedures and allaying their concerns, and the happier your patients will be—and the happier your patients are, the more likely they will be to remain with you and refer others to your office as well!