Let your patients know you really care about them.  A successful dental office takes the extra steps necessary to implement a patient recognition program, which is essential for patient retention and patient referrals.  Creating a system that flags special dates for patients is easy and takes little effort.  Sending a very meaningful personal message to patients goes a long way in building long-term relationships. 

Celebrate your patients’ birthdays, anniversaries and any other special milestone such as a wedding or birth by sending a card signed by the dentist and members of the staff.  For an even more personal gesture, a phone call from the dentist himself conveying his best wishes is most appreciated and meaningful to the patients. 

Building relationships with your patients is an essential part of doing business.  When patients genuinely feel they are important, more than a file number, they continue to come back to the dental office for all their dental needs, and more importantly, they will refer you to their friends and family with high recommendations.  Patient referrals exponentially grow the dental practice and are essential to a successful dental business.