May 18, 2007

Don't Discount Email Communication with Dental Patients: It is Becoming Increasingly Important

Everybody's got email these days, but very few dentists are taking full advantage of that fact to grow their practices. Stand out from the crowd by communicating with your patients via email as well as by phone and in person, and you'll stand to make a lot more money!

Be sure to have your dental staff ask for patients' email addresses each time they come in. This may sound redundant, but it really isn't—sometimes people change Internet providers in order to get a better Internet access rate, and change their email addresses at the same time. And, when you are done doing whatever needed doing to your patients' teeth, offer email communication as a way of staying in touch should they have any questions or problems later on.

You can also use email to market to your patients through e-newsletters, notices about free seminars and e-coupons they can print that allow them to get services at a reduced rate. When your office begins offering a new dental procedure, email is a great way to let your patient list know about it.

Email holds a veritable palace of marketing and communications possibilities. All you have to do is knock on the palace door!